Frequently Asked Questions:Transitioning
Over what period should I transition from my old food to your food?
We recommend a gradual transition when changing your pet’s diet, to minimize the potential for digestive issues, and to allow your pet’s digestive system time to adjust to the high nutritional value of our recipes. Start with a small amount of ZIWI® added to your pets’ current food then gradually increase the amount ZIWI, while reducing the other food over a period of at least 7 days. Please refer to our transition guide.
Is it normal for my pet to have softer stools or diarrhoea during the transition period?
It is not unusual for your pet to experience soft stools during the first few weeks when transitioning to ZIWI® or any other new food. Many pet parents report that their pet’s stools are smaller and firmer after they adjust to their new ZIWI® recipe, due to its high digestibility. If your pet’s stool continues to be loose, it may be an indication of being overfed. Be sure to weigh your pet regularly, consider other foods and treats your pet receives and adjust the feeding amount accordingly. To determine the exact amount of ZIWI® to feed your pets please visit our Feeding Calculator.
Do I need to slowly transition between different proteins?
Yes, we recommend a gradual transition of 7-10 days to give your pet’s digestive system time to adjust to the change. In the case of digestive upsets, we recommend slowing down the transition by adding a smaller amount and transitioning over a longer period of 14 days, to give them more time to adjust to the new protein. Once the new recipe has been successfully introduced, you can consider rotational feeding familiar proteins with a shorter transition period between each recipe.
A modern take on centuries‑old meat preserving techniques, our Z-TWINTECH® air drying technology locks in the goodness of our raw ingredients, creating ready-serve raw-inspired nutrition.
Ethical & Sustainable Ingredients
Our free-range, grass-fed meats and local poultry are ethically raised under New Zealand’s Freedom Principles, while our sustainable seafood comes from the world’s top-ranked fisheries.
Crafted for peak nutrition, with high inclusions of meat, organs, and seafood in authentic PeakPrey® ratios – with added superfoods for a nutritional boost.