Frequently Asked Questions:Ingredients
What carbohydrates are in your canned food?
After evaluating many different binding ingredients, our extensive research indicated that the healthiest solution was using a small amount of chickpea. Chickpea has natural binding properties, is high in protein and provides digestive benefits for both dogs and cats. The inclusion of chickpea has only increased the carbohydrate content by an average of 1.8% on an as-fed basis, and only half of the total carb content is from chickpea. The balance of the carbohydrate was already existing in our recipes and provided by our meats and kelp.Read more
What is the “ash” in the Guaranteed and Typical Analysis of ZIWI® Peak?
Ash is the inorganic mineral portion of any substance. When referring to dog and cat food, “ash content” is the mineral matter, including magnesium, calcium, phosphorus, iron and copper.
What are chelated minerals?
Chelated minerals are minerals which are bonded to amino acids. They are more easily absorbed during digestion than non-chelated minerals, which often get passed in the stool. ZIWI® Peak uses chelated minerals because better nutrient absorption supports better health for your pets.
Why do you include chicory inulin in your recipes?
Chicory inulin, a prebiotic, helps maintains digestion, supports immune functions and promotes better nutrient absorption.
Why do you include kelp in your recipes?
Kelp (also known as rockweed or Ascophyllum Nodosum) contains high levels of magnesium, protein, vitamin A, iodine, bromine, and phosphorous. ZIWI® Peak air-dried recipes contain .5% kelp as natural source of these essential nutrients.
What is green tripe and why do you include it in your recipes?
Green tripe is an important part of cats’ and dogs’ ancestral wild prey diet. It comes from the stomach of grazing animals, such as deer, sheep and cattle. Green tripe is extremely palatable, easily digested and gentle on the digestive tract, it is great for picky eaters and may be useful for pets with sensitive stomachs, IBD and IBS. Our green tripe is NEVER bleached or scalded, just gently cold-washed, to help retain its full nutritional value.
What are New Zealand Green-Lipped Mussels?
The New Zealand Green-Lipped Mussel (GLM) is exclusive to New Zealand and is a rich natural source of glucosamine, chondroitin, glycogens, omega 3 and omega 6 fatty acids, which nutritionally support long-term joint health, as well as promoting a healthy skin and coat. All ZIWI® Peak recipes contain at a minimum of 3% GLM, farmed using ecologically-sustainable practices.
What’s the fat content?
Fat in ZIWI® Peak is the same as what naturally occurs in the meat of the source species. The percentage may look high because of the low moisture in air-dried ZIWI® Peak. But on an as-fed basis our veterinary experts advise that the levels are the best for cats and dogs, just as they would consume naturally in the wild. For the detailed analysis of the fat content of each recipe please refer to our analysis in each of the product sections.
Is there carrageenan in the canned food?
ZIWI® Peak recipes do not include carrageenan.
Is there any bone included in the ZIWI® Peak recipes?
Yes, on average 3% finely ground bone is included in each recipe.
What’s the difference between protein from meat and organs compared to protein from carbohydrates, plants, or grains?
Dogs and cats are carnivores and naturally thrive on a high meat and organ content diet, not on low cost fillers such as rice, pea protein, grain, maize, corn, beet pulp, potatoes, carrots and meat meal.
ZIWI® Peak food contains none of these carbohydrate and plant based fillers. Our recipes are carefully crafted to mirror the whole-prey, nutrient dense, high meat content diet that dogs & cats require for optimum health.
Many allergies, skin conditions, overweight pets and many other health issues are food related and result from eating foods full of highly processed carbohydrate based fillers. They are not natural foods to the dogs and cats.
We are proud to have over 95% fresh meat, organs, seafood and bone in all of our food products.
The 5% non-meat ingredients that we also include such as kelp, parsley, chicory, lecithin, and undigested grasses from the green tripe aren’t grain based carbohydrates and add many valuable nutrients. We don’t add any sugars or glycerines and our food has a digestibility rating of over 95%.
Our first seven ingredients, which constitute over 95% of the total product, are fresh meat, organs, bone and seafood. We invite you to compare our ingredient list to any other brand.
Where can I find nutritional information about your recipes?
Detailed nutritional analysis on each recipe is available on our website, by clicking on the product and downloading the Typical Analysis PDF from the link below the “Guaranteed Analysis” table.
Is the fat level in ZIWI® Peak too much for my dog or cat?
We, as people, tend to be wary of fat (certainly too much fat), but it’s a vital and essential source of energy for your dog and cat. It also supplies essential fatty acids which play important roles in metabolism, cell membranes and skin permeability in pets.. Without fat, they lack energy and don’t burn calories. The perfect daily diet for dogs and cats is rich in proteins and fats sourced from raw meat and organs balanced with vitamins and minerals. It must be low in carbohydrates as they’re not easily digested. It’s how ZIWI® Peak is made!
Why isn't glucosamine and chondroitin in your ingredient list?
There is 560 mg/kg of glucosamine and 1300 mg/kg of chondroitin in our foods. You won't find glucosamine and chondroitin in the ingredient list of our foods as they occur naturally. Mother Nature knows best and offers a natural source of glucosamine and chondroitin in the meat cartilage, bone and green-lipped mussels featured in all ZIWI® foods.
A modern take on centuries‑old meat preserving techniques, our Z-TWINTECH® air drying technology locks in the goodness of our raw ingredients, creating ready-serve raw-inspired nutrition.
Ethical & Sustainable Ingredients
Our free-range, grass-fed meats and local poultry are ethically raised under New Zealand’s Freedom Principles, while our sustainable seafood comes from the world’s top-ranked fisheries.
Crafted for peak nutrition, with high inclusions of meat, organs, and seafood in authentic PeakPrey® ratios – with added superfoods for a nutritional boost.