A common question we get asked by our ZIWI pet parents is “why do I feed so much less ZIWI® than other brands”. It’s a good question and we have the answers!
Our ZIWI® Peak Air-Dried contains over 98% fresh meat, organs, and New Zealand Green Mussels. One portion of air-dried ZIWI® equals three portions of raw meat! Our cans now have a higher meat content, 93% in cat cans and 92% in dog cans. The balance is natural moisture and the other essential vitamins and minerals we use in our dry food.
We don’t use any type of fillers which means there are no preservatives, wheat, sugars, glycerins, potatoes, rice, corn, rendered meals, or soy. All of these ingredients provide no nutritional value to your pet, and are ‘space fillers’ in the pack. Because we don’t include any of these non-meat ingredients, your pet gets all the nutrients to be complete and balanced at all life stages.
Ever heard the saying “quality over quantity”? That’s exactly the principal we apply with ZIWI. Our high meat contents also means the dry food is over 95% digestible. So your dog or cat gets all of the goodness, showing in smaller, firmer stools.
What about the feeling of fullness? Don’t worry. Your pet will be satisfied. It’s enjoying a diet designed to perfectly match its natural carnivore and digestive system. ZIWI also doesn't need to be re-hydrated.
ZIWI® uses an artisanal approach with a modern twist for our air-drying process. All of the nutrients are still there, along with eliminating the "bad" bacteria.
To put this into context for you - a 4kg (8.8lb) pouch of our ZIWI® Peak air-dried cuisine recipe is actually made up of nearly 15kg’s of raw ingredients. A 1kg (2.2lb) pouch of our ZIWI® Peak air-dried cuisine is made up of 3kg’s of raw ingredients. That’s a lot of meat in one pouch!
This is another reason why many pet parents question why they feed their pets so much less ZIWI® than other brands. ZIWI is different. Each square of ZIWI is condensed full of our premium ingredients, full of so many nutrients for your dog or cat, they simply don’t need any more than what you are giving them. But wait, there’s more good news, because you feed so much less, the cost per day to feed ZIWI® Peak can sometimes be much less than other brands.
A modern take on centuries‑old meat preserving techniques, our Z-TWINTECH® air drying technology locks in the goodness of our raw ingredients, creating ready-serve raw-inspired nutrition.
Ethical & Sustainable Ingredients
Our free-range, grass-fed meats and local poultry are ethically raised under New Zealand’s Freedom Principles, while our sustainable seafood comes from the world’s top-ranked fisheries.
Crafted for peak nutrition, with high inclusions of meat, organs, and seafood in authentic PeakPrey® ratios – with added superfoods for a nutritional boost.