Blog post: Sustainability? You bet. Hook, line and sinker | Ziwi Pets
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Blog post: Sustainability? You bet. Hook, line and sinker - primary image

There’s nothing fishy about New Zealand hoki fisheries management… 

We’re absolutely fastidious about the origin, quality and sustainability of every ingredient in ZIWI® Peak. It’s why we only use New Zealand ingredients, nothing else. Our hoki fish comes from fully managed, ecologically sustainable New Zealand fisheries. Every tasty morsel of it.

New Zealand takes pride in the fact that our hoki stocks are among the most responsibly and successfully managed in the world. Our hoki is not and has never been over-fished, as verified by independent science. It is regularly assessed and monitored by the New Zealand government agency, the Ministry of Fisheries. If you’re like us – and we suspect you are – such trustworthy management matters…

An independent certifying body, the internationally recognised Marine Stewardship Council (MSC), has certified both New Zealand hoki stocks as being sustainably managed. In 2001, hoki was the first fishery in New Zealand – and one of the first in the world – to achieve MSC certification.

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Certification lasts for five years, and the hoki fishery was recertified as a sustainably managed fishery for a further five years in 2007. The fishery entered its second reassessment in late 2011. The best scientific information available, from the New Zealand Ministry of Fisheries, found stocks are within sustainable target levels and could sustainably support increased catches.

Stocks naturally fluctuate in size driven by the number of new fish entering the population. Fisheries regulators manage these fluctuations by adjusting catch limits. Most of the area where hoki live has not, and never has been, fished for hoki. Less than 10 per cent of New Zealand's exclusive economic zone (EEZ) has ever been trawled.

A total of 30 per cent of the EEZ has been closed to trawling in perpetuity by law to protect seafloor ecosystems. An interesting survey of New Zealand’s fishery management is included in ‘Rebuilding Global Fisheries’, by Professor Ray Hilborn, Dr Boris Worm and others, published in the globally authoritative journal, ‘Science’, in July 2009. As detailed in the accompanying media release: ‘It's good news for several regions in the U.S., Iceland and New Zealand. "These highly managed ecosystems are improving", says Hilborn.’

According to the authors' analyses, Alaska and New Zealand have led the world in terms of management success by not waiting until drastic measures are needed to conserve, restore and rebuild marine resources. The research singles out New Zealand as an area where eco-systems have never been overfished and are effectively managed.

In short, the research concludes that New Zealand has successfully managed its fisheries for ecological sustainability - and this is exceptional. And this year? Well, let’s turn to the ‘Nelson Mail’, newspaper of a beautiful city at the north of our South Island, home to a hoki fishing fleet. In June this year, the Mail reported that Nelson fishing industry leaders are predicting a second bumper hoki season in a row, with fish gathering early in their west coast spawning aggregations.

So, all in all, things are looking pretty good for ZIWI® Peak too. So that’s good news, not just for gourmets at supermarket fish counters, but for cats and dogs right around the world!  

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ZIWI Peak air dried pet food for dogs and cats close up

Gently air‑dried

Air Dried pet food

A modern take on centuries‑old meat preserving techniques, our Z-TWINTECH™ air drying technology locks in the goodness of our raw ingredients, creating ready-serve raw-inspired nutrition.

ZIWI Peak - ethical and sustainable ingredients source from the land and sea of New Zealand

Ethical & Sustainable Ingredients

Our free-range, grass-fed meats and local poultry are ethically raised under New Zealand’s Freedom Principles, while our sustainable seafood comes from the world’s top-ranked fisheries.

Chopping board of raw ingredients

Peakprey™ Recipes

Crafted for peak nutrition, with high inclusions of meat, organs, and seafood in authentic PeakPrey™ ratios – with added superfoods for a nutritional boost.

Air-Dried Scoop & Serve
Free-Range Farming
Ziwi Peak pet food with no grains
No Grains Sugars or Glycerins Added
Raised Without Added Hormones or Growth Promotants
Air-Dried Scoop & Serve
Free-Range Farming
Ziwi Peak pet food with no grains
No Grains Sugars or Glycerins Added
Raised Without Added Hormones or Growth Promotants