About Us

"Our goal is to educate pet owners on the importance of feeding the diet that nature intended for the peak health and well being of their pets."

We began with a vision. And we’ve never lost it, never compromised it. It inspires everything we do.  

We believe in natural feeding for dogs and cats for good reason. Because all-natural dog food and all-natural cat food supports the health and lives of our pets.

Our founders, were determined to create the finest natural nutrition for dogs and cats. A tall order. But they weren’t interested in second best. That’s where our unconditional approach comes in. The fact is, dogs and cats thrive on a raw diet of real meat and organs. No surprise – it’s what their ancestors caught and ate in the wild.

Being in New Zealand, we’re lucky in this respect. We have superb, natural, animal protein sources available. So we’re dedicated to using the finest, all natural ingredients, matching a wild diet, that provides long-term health and well-being. It’s simple, really. Excellent nutrition is vital to pets.

The key to providing the best diet possible is a deep understanding of what a dog or cat requires – how their digestive system functions. Poor food equals poor health. One leads to the other. Digestive problems, obesity, skin problems, poor coat condition, allergies, bad breath, joint and mobility problems, dirty teeth and poor gum condition, large and smelly stools. Even behavioural problems. Pets that are out of condition and out of sorts mean many vet visits, regular use of expensive medicines and supplements, and high vet costs. The problem’s almost always nutritional.

ZIWI® Peak solves all these problems. The difference shows in pet health and longevity. Like others who love their pets unconditionally, we put health first. No compromises.

These are the values that have produced ZIWI® Peak air-dried and canned foods. It’s about not cutting corners. Not abandoning our philosophy. It’s about building trust between ourselves and our pet parents.