ZIWI
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ZIWI®’s mission

From the day we were founded in 2002, we’ve made it our mission to deliver peak nutrition without compromise. Our recipes are crafted from ethical and sustainable ingredients from pure New Zealand, reflecting what a cat or dog would choose in the wild, and gently processed to retain their nutritional integrity.

For us, peak nutrition is the foundation of a happier
and healthier life for your pet, and a stronger bond with you.

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Our story

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Our story

ZIWI was born in beautiful Mount Maunganui, New Zealand, from a love of pets and a belief that when it came to their nutrition, there had to be a better way. We saw too many other pet food companies blending top quality New Zealand raw ingredients with inexpensive fillers, to create highly processed kibble with limited nutritional value.

We knew our cats and dogs deserved better.

Out of this love for pets came a big idea: Combining the nutrition of a raw diet with the convenience of ready-to-serve dry food. After a two-year journey of trial and error, ZIWI Peak® was born. And ever since, we’ve continued to innovate to bring only the best nutrition, free from fillers and artificial binders, to every pet’s bowl. That’s the ZIWI difference.

What we stand for

Bringing joy and peace of mind to pets and their human companions is at the heart of everything we do. This informs everything from how we source our ingredients to the nutritious goodness that goes into in your pet’s bowl.

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    Peak nutrition

    Cats and dogs are carnivores, so they live healthier lives on a carnivorous diet. That’s why ZIWI’s recipes are packed full of raw meat, organs, and seafood, reflecting what they’d choose for themselves in the wild.

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    Kaitiaki

    This is a concept rooted in New Zealand Māori culture. It means embodying their role as guardians, caring for people, and protecting the land, sea, and its creatures for future generations.

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    Kinship

    The bond between pet and guardian is something to be cherished and nurtured. Strengthening that bond through good food for a happier and healthier life together is the reason ZIWI was founded.

From our innovative Z-TWINTECH air-drying technology to what we believe in, learn more about what ZIWI stands for

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From our innovative Z-TWINTECH air-drying technology to what we believe in, learn more about what ZIWI stands for

World leaders in pet food technology and nutrition

Learn more about how we made pet food better.

Learn more

Our farms and farmers

Discover New Zealand, where our animals are ethically raised, our fish are sustainably caught, and meet the passionate people behind it all.

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Our recipes

Nature got it right, so it’s what you’ll find in a bowl of ZIWI®. Learn more about our ingredients and how they can benefit your pet.

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There’s a ZIWI product for every pet

Variety is the spice of life, even for cats and dogs. That’s why we use a variety of innovations and technologies to create a ZIWI product for everyone.

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ZIWI Peak freeze-dried boosters

  • Boost their bowl with a
    concentrated blend of nature’s most potent raw ingredients
  • Freeze-dried technology, that
    locks in targeted nutrients for peak vitality
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ZIWI Peak® Freeze-dried Boosters

  • Boost their bowl with a
    concentrated blend of nature’s most potent raw ingredients
  • Freeze-dried technology, that
    locks in targeted nutrients for peak vitality
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Slowly and gently air-dried food

  • Nutritious and convenient – just scoop and serve
  • Z-TWINTECH air-drying technology gently dries the food, protecting the nutritional integrity of our New Zealand ingredients and nutrients
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Slowly and gently air-dried food

  • Nutritious and convenient – just scoop and serve
  • Z-TWINTECH air-drying technology gently dries the food, protecting the nutritional integrity of our New Zealand ingredients and nutrients
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Gently processed canned food 

  • A chunky, pâté-style texture, rich in moisture with high variety and
    inclusions of meat, organs, seafood, and bone 
  • No high glycaemic ingredients
    or artificial binders 
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Gently processed canned food 

  • A chunky, pâté-style texture, rich in moisture with high variety and
    inclusions of meat, organs, seafood, and bone 
  • No high glycaemic ingredients
    or artificial binders